Chicago Tribune Charities

Chicago Tribune Charities

Landing Page:

First, we need to create a mandatory landing page that collects information from anyone who visits the site. We really need to start building our database. If someone is visiting their site they are already interested and we can target them in our campaigns.

Facebook:

I think we should set up a facebook page/interst group - an e-mail blast can notify the people already in their database about the new page/group so that they can "become a fan". This has been extremely helpful with a the charities I have been involved with. Once these people "become fans" their friends receive news feed alerts about it. It can be a great way to get more people involved.

Donation Page:

I think we should remove the donate without logging in option. People will enter their information if asked. Once people register, a page should pop up that says make my donation. We could also set it up so that each person that registers can track their donations and keep a log. When people return to visit the site a second or third time it can say things like..."your last donation was...contribute $X today. We should also have a few lines that allow people to invite their friends to visit the page or register.The concept of tracking can be helpful to remind people if it has been a while since they donated. It will also be helpful for them for their taxes. I also think it would be a good idea to add the monetary amount that people can donate. By suggesting an amount they would be more likely to receive donations.

Get Involved/Interest Groups:

We can set up a separate page that allows people to get involved with Chicago Tribune Charities. For example we can set up a program where people can sign up to host a coffee/fundraiser. They will be given a packet with print materials on the organization, a video that shows success stories and how Chicago Tribune Charities has helped their community. The party host will have a sign in sheet to collect information and potentially donations. The print materials and video help keep the message consistent. The page can also have an area where it lists fundraisers and events for Chicago Tribune Charities in their area.

Success Stories:

I think a great way to convince people to donate would be to have
success stories that highlight how Chicago the Chicago Tribune
Charities have helped and made such a huge impact. People like
to know that their money is making a difference. Thats why those
feed the hungry/adopt a child infomercials were so successful.

More to come...