Bud Light...not so funny?

Ad Age reported today that Bud Light has seen their first negative sales in their 27 year history.

Critics argue that perhaps this is caused by their recent campaigns which just - aren't funny.

I would argue that the consumer's social behaviors have been changing due to the economy. Just ask bar owners. When people are trying to save some cash, they are less likely to be loyal to their "beer of choice" and opt to drink whatever is on special. I would also think that people are just...going out less.